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Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdist Read More

In a fiercely competitive landscape, seeking both customers and capital, you can’t afford to ignore the basics. Do the legwork to identify a profitable segment, focus on it, and tap into existing groups to help propel your startup to positive cash flow and long-term growth. Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

Making an app available is part of the equation. Helping people find it is a whole other ballgame. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. Read More

Launching a business is never easy. Most startup women tend to get overwhelmed and distracted just after the launch of a new business.

Today, MACsWomen gives every startup woman entrepreneur tips on how to stay on track and continue following their dreams. Read More

In a continued pursuit of the college market, LinkedIn launched University Pages, along with updated TOS requirements that let younger users create profiles. Read More

There are new tax laws designed to affect small businesses -- everything from start-ups to sole proprietary entrepreneurs. It’s important to get the skinny on what these laws are and what they provide. Read More

Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More

A good partner relationship management (PRM) system is a cloud-based software package that enables a vendor to communicate with and manage channel partners. Read More

Just when you think your customers are ready for a meaningful relationship, they are speed dating other companies like crazy. Making real, lasting relationships with Customer 2.0 means updating your sales playbook in the following areas. Read More