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Yet another step on my journey to finding an affordable but reliable email marketing service.

SendinBlue was next in line. So I gave it a try...

Don't worry, I skipped the typical review fluff and I focused on the major features and cons. Read More

The right SEO strategies can boost sales, leads, and conversions on your website -- among other things. Here's a list of nine good ones for 2015. Read More

It’s tough out there.Jobs are paying less than they used to, and there are less of them.Are you ready to do better? Do you want to start your business?You are not alone.I am not gonna lie to you. Being an entrepreneur is tough, so you have to prepare.You might be wondering.What’s the next step? Read More

7 ways to write headlines that get clicks using questions, honesty, shock and awe, how-tos, solutions to common problems, inclusion, and benefits. Read More

There was an interesting editorial item in The Economist that unintentionally says a lot about the impact of government intervention on industry. In the last generation, the average number of working hours needed to purchase an automobile, clothing or other consumer goods has fallen by 50%. Read More

At the end of the day, the critical factor in whether a potential client hires you or someone else is their level of confidence in whether you'll get the job done and get them the results they need. And that's where content marketing can be so powerful. Read More

Having an advisor (or many) serves to help you make smart decisions about your business. Here's how to find them. Read More

If you're hitting a wall with your PR pitches, you're probably doing something wrong. Find out why journalists cringe when they get your emails, and fix it. Read More

One is better than zero. Effort matters, because if you hustle days in and days out, results will pile up and those will eventually bring you success. Read More

It may not have been top of your priorities, but businesses could make a substantial saving by operating in a greener, more energy-efficient manner. Read More