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Come January there’s some brand new changes coming to Facebook and as a marketer, it pays to be aware of them if you’re to do your job to the best of your ability. With that in mind, today we’re going to be looking at what these changes are and what you need, if anything, to do about them.

Faceb Read More

Ever heard the phrase ‘any PR is good PR’? Invective Marketing is a relatively new practice that draws on similar concepts – being controversial, insensitive and often downright rude – in order to get a reaction from viewers, spark discussion and reap the benefits of the attention. Read More

Content Shock is only going to get worse. To ensure content is seen and interacted with, businesses will need to find creative and effective ways to share content on the web. Read More

Investing in a newer franchise doesn't necessarily mean a franchisee is taking more of a risk, especially if that franchise is related to a more experienced brand. Read this from Franchise Direct. Read More

Feedback can be very helpful in so many areas of business. But it’s only effective if you can actually get people to provide it. So in order to get more responses, and thus better results, consider some of these advanced tips. Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.

Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actua Read More

eGumball, Inc. employees competed in a week-long contest that consisted of various 60-second challenges from the hit show "Minute to Win It". This team building activity served as fantastic fun in the days leading up to the company's holiday break. Read More

It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six k Read More

It’s that time of year again when we’re all winding down in preparation for the holidays whilst wondering what next year will bring. This year we’ve seen a few changes in digital marketing with the usual death knolls being rung for SEO and even for Facebook, thanks to the social network’s announcem Read More

Once upon a time, if you wanted to be a sucessful business person, you took a few business courses in high school, and after graduating, you could get a general business degree. It was a degree, but it really couldn’t completely prepare you to launch a successful startup right out of college. It wa Read More