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Squared Online is a digital marketing course accredited by the CPD and provided via the Home Learning College. It's also fully endorsed by Google. Here are five ways that your professional life could benefit from such a course. Read More

We’ve put together a list of a few tools we think you’ll find useful to help you decide which are the best tools out there for improving SEO. We've also listed the worst tools. For instance, Google Disavow which may potentially be harmful to your site's page rank. Read More

Cisco have predicted that, by 2019, video streaming will account for 80% of all internet traffic. Demand Metric, alongside Vidyard, have discovered that video marketing converts better than all other types of content. So as a marketer, can you afford to ignore video marketing? Here are three ways y Read More

Smartphones present the marketing world with a great challenge: to be highly optimised for small devices and interactive for engaged mobile users. Over the past few weeks we’ve been sharing some informative articles and blog posts on our own social channels which highlight the importance of social Read More

Episode 15 of HubShots is now available – the podcast I co-host with Ian Jacob, especially for marketing managers where we discuss HubSpot tips and tricks, inbound marketing topics and content marketing strategies. Read More

In 2014 it was Ello that made its claim, but it crashed and burned shortly afterwards, despite a huge amount of media attention – it is still lurking and has received further funding, so we may not have heard the last of it yet. However, if you took a look at Twitter last Friday you may have noted Read More

In the never ending struggle to acquire new customers and then convert them into repeat and regular ones, relationship marketing is the undeniable key. Even if they have issues with the product, customers are more likely to return to you to solve it, if they had a good customer experience. Read More

The latest episode of HubShots is now available – the podcast I co-host with Ian Jacob, especially for marketing managers where we discuss HubSpot tips and tricks, inbound marketing topics and content marketing strategies. Read More

You would think that in 2015 – a year in which personal drones, so-called hover boards, autonomous cars and virtual reality were major hits – all the hottest sellers on Amazon would be making a killing selling the latest high-tech gadgets. But that wasn’t entirely the case. Read More

A poorly performing site can seriously affect your bottom line. Sites that don’t load quickly as left just as swiftly and have been proven to affect profits negatively. However, that’s just one part of an overall bigger picture, so let’s have a look today at what a site audit involves. Read More