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For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think, right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time consuming methods like focus groups, surveys and other data-gathe Read More

Twitter has killed the 'favourite' star and replaced it with a 'like' heart. Could this change the way you use the social network? Read More

Many businesses are struggling with social media, because it takes up so much time. This is understandable considering that most businesses not only have their digital marketing to manage, but also have to keep up with all other aspects of their business.

Here is a list of tools that will ease y Read More

Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms of time and effort. S Read More

Social media is one of the best tools a small business has to connect to its customers. But if you’re running your business, it can be a challenge to have the time to dedicate to managing your social media properly. In this post, we’ll look at tips and links that can help you get more done with you Read More

It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. Read More

In the realm of online marketing, few objectives are more desirable or downright elusive than the viral video. Like the vicissitudes of the stock market, the popularity of any online video depends on the personal tastes and sentiments of millions of unique individuals, and is thus difficult to pred Read More

Thanks to today’s technology, the entire world is easily accessible. Not just that — it’s right at our fingertips. It empowers us, it unites us, and it informs us.
It’s why so many businesses work tirelessly to establish an online presence through the use of digital marketing (often with the stand Read More

If you want to be successful in today's business world, your marketing strategy can't be disjointed. There are many errors that can occur if too many cooks are used in your marketing, here are the reasons why. Read More

The other day, a reader asked me the following question in an email: “Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?”

I have seen this question posed on social networks and in posts. So, he is obviously not the only small business owner Read More