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In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

The real question that businesses and others need to ask themselves is whether or not they can help others with serious issues. The challenge for businesses today is to be a good place to work. Read More

Congratulations, your hard work has finally paid off and you’ve just received a job offer. It's now time to crack out the bubbly and start celebrating... well not quite yet, first you'll need to ask yourself these 28 questions. Read More

Imagine a potential client showing up at your shop only to shake their head and walk away.

In their defense they tried the door . . . and it was locked.

The blinds were drawn but they thought they saw movement.

Then they realize its like 11:00 am and you even forgot to flip the little sign Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

So you have the benefits of being able to work from home, but do you have the technology to support these benefits? Make sure you're set up with all the technology you need in your home office. Read More

Today’s roundup starts with a report advising the White House to help the growth of early stage companies and includes stories about Seth Godin’s advice on customer engagement and how Wall Street protesters need to stop yelling and begin launching new businesses. Read More

You think your business is a reflection of your talent, and it isn’t. A business is a reflection of its talent, not yours. If the other, a reflection of you, than the business is a gone goose from the very beginning. Read More

The politicians who complain that businesses are sitting on piles of cash must not know how tight cash flow gets for many small businesses. Read More

Wondering how you can celebrate the birthday of the barcode? The team at Wasp Barcode has created a short list of our favorite ways to honor the barcode. Read More