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The recent fall of Paula Deen's empire has been a great lesson in crisis communications. Why did things go so wrong and what could she have done differently? PR expert Gini Dietrich weighs in on the celebrity chef's career implosion. Read More

HootSuite has released a new feature for desktop called HootSuite Syndicator that allows you to subscribe to RSS feeds and selectively share and save great content. Read about the details. Read More

Check this out… I posted the following comment on Copyblogger regarding making content viral:
I’d like to know the Number One way to make your content go viral besides writing awesome content. Is it guest blogging? Is it commenting on blog posts? PPC marketing? Local networking? Social media? Othe Read More

Prior to the start to develop brand-new boards on Pinterest, it’s brilliant to consider what kinds of boards would serve you ideal given your total Pinterest advertising and marketing goals. In this article we will discover 7 concepts to consider when creating your company boards. Read More

Peek behind the scenes of a major product launch; what worked, what didn’t and how you can get the most out of every campaign you run. Read More

Definitions of value proposition are generally vague, confusing, and different depending on the source.

The usual definitions miss aspects of value proposition that could make the concept much more useful. A value proposition is much more than just an “internal tool” that has no practical applic Read More

I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. Read More

Sometimes The Tortoise Wins The Race!

In Today's Modern World You Have Many Choices For Promoting Your Book, Magazine, Product Or Service. Direct Mail Marketing Is The Tried And True As Well As Cost Effective Way To Do So.
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There’s more to a successful business than free cash and killer marketing strategies—sales growth is what truly drives a business forward. But it can't be just about sales growth. It's about scaling a business to produce safe growth. Read More

How does a person begin creating a video? What are some of the rules that shouldn't be broken? Where should the video be posted? What if it isn't perfect? Answers here. Read More