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Social Media Archetypes make up the majority of the social media audience. Knowing this audience and engaging them with compelling content in appropriate ways is important. Read More

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a bu Read More

We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure. Read More

Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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LinkedIn Groups give you the opportunity to address a highly targeted, highly professional group of business decision makers in a very casual, open format. Find out how to get started. Read More

Delegation is important to you because; you don’t have the time to do everything.

It is important that you delegate.
And it is important that you delegate well.

Some people do not delegate well and it leads to all kinds of problems.

So, if you are a person who does not delegate as well as Read More

For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

One of my all time favourite bands is Pink Floyd. And two of their best songs just happen to be titled Time and Money. Read More