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Here’s a motivational fact: taking a process from start to finish without interruption saves you an average of 23 minutes. That’s 23 minutes your brain would otherwise spend getting back in gear and up to its previous efficiency after an interruption. Read More

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns. These campaigns can be simple or elaborate, but whatever the case, in the end, they must get people talking positively about the brand. Read More

Start writing better today. Keep that checklist next to you. Replace these 16 boring words by better choices. Read More

I’ve spent my career drilling into business owner’ heads that the only way to prove effectiveness of marketing is to test, track, and measure. But over the years I’ve seen perfectly good marketing not get the credit it deserved. Why? Because it couldn’t be measured effectively. The cold hard fact Read More

Aspirant home business owners often believe that one of the luxuries of working from home is there will be no interruptions during the day.
This article is a tongue in cheek look at what the average home business owners day probably looks like in reality, especially if they are parents Read More

Understanding your target market is one of the keys to overcoming the hurdle of marketing your products and services to the wrong group. And once you’ve identified your target consumers, you must learn how to draw them to your business and turn them into long-term clients, or you risk losing them t Read More

Some of you have enough money to buy a franchise. Some of you don't. This post goes into specifics. The exact amount of money you need to buy a franchise-with examples. Read More

With the right idea and the right mobile tools, you can run a business without investing in tons of expensive equipment or tying your business to one specific location. Here are some tips for starting a business from your smartphone. Read More

Most managers use more data to manage their fantasy sports teams than they use to hire and develop their own employees at work. Read More

There are at least 5 different types of compensation arrangements that are worth considering as you are strategizing your next influencer marketing campaign: (i) monetary compensation, (ii) free product, (iii) pay-per-sale/lead, (iv) pay-per-engagement, and (v) intangible compensation. Read More