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Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the Read More

Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

S Read More

LinkedIn may have been bought by Microsoft, but businesses can be using its advertising features right now for further growth and B2B success. Here's how. Read More

Find out how Cracked.com, the most visited humor website in the world (over 300 million page views per month), approaches branded content. This podcast discuss how Cracked.com works with advertisers and how they are able to involve their audience in marketing campaigns by incorporating brands in th Read More

Do you want to get started with online advertising but are not sure where to start? Have you spent lots of money on advertising but have little to show for it? While online advertising can be a goldmine for businesses, it’s easy to spend money on the wrong platform, targeting the wrong audience w Read More

There are many ways of promoting your business but don't forget also to interact with others. Using all available sources from trade shows to online world can boos your business to the highest levels. Read More

Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Read More

Given the vast number of products and services available online, you might assume it would be easy for consumers to find exactly what they’re looking for. But while a vast selection does guarantee there’s “something for everyone”, being faced with too many options can actually make it more difficul Read More

More and more people are now using adblocking software, so why aren't brands working harder on their creative strategy to attract targeted customers? Read More

The IAB has 'messed up' the internet with ads. With everyone having had enough of intrusive ads we discuss why user experience is more important than ever. Read More