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Fraudulently filed tax returns are becoming more common each year. Follow these steps to reduce your risk of ID theft and know what to do if your information is used in tax fraud. Read More

When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, Read More

When in Rome, do as the Romans do. When in Silicon Valley, speak like the techies. The new book "Valley Speak" will do just that and you'll fit right into Silicon Valley culture. Read More

Startups may think that marketing is a necessary evil but they can get a lot of mileage and ROI from spending $25K. Read More

Good quality photographs on websites will always have the power to build up the visual appeal in customers’ mind that an offline store cannot.

Therefore; e-commerce websites should pay more attention on how product images are utilized on service page designs. Read More

You may design them circular or you may design them rectangular, but every size of a CTA button should be designed relative to its surrounding elements.
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Are you able to focus when you’re not in an office? It depends what kind of person you are. I’m lucky enough to have only worked for a few months of my life in an office, and the rest of the time I’ve been totally remote. I’ve never played more online chess than I did during those few months spent Read More

Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. Read More

It’s time to take user onboarding seriously. Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (an Read More

Finding and interviewing the right people for your dream team. How to find and hire your perfect team members Read More