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When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Read More

Blogs can deliver a lot of marketing benefits but many brands struggle to keep them vibrant because they're a beast that constantly needs to be fed. Here's some advice on how to rekindle a blog. Read More

Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

t’s that time of year where we should take stock, review, tweak, change, enhance and re-commit. This should be an annual, serious activity for all small businesses.

As I look back to 2007, when I started my social media business, there has been an extraordinary transformation and evolution in o Read More

Live video, virtual reality - digital marketing is on the move. Find out what trends to watch in 2017 here with our predictions. Read More

An amazing product idea is not enough to start and run a successful ecommerce store.

I’ve seen many people who have the enthusiasm to start an online business, yet they ended up with nothing.

For many of them, worrying about failing prevented them from starting.

For others, they have a pro Read More

Customers have played their part to enjoy a personalized shopping experience. This insight on the Global Consumer Personal
Data Sharing validates this fact. Read More

Showing up at the top of a Google search result is a dream come true for most businesses. When you're a small business, getting that top spot in a local Google search is a huge boost to your business. But how do you get yourself to show up there? Read More

The first rule of crafting a perfect sales pitch is ‘ditch the pitch’. You win half the battle if you sell the value and benefits of your product, rather than selling its features
Read More

Crafting a well-motivated sales team can be of paramount importance for businesses and organizations seeking to improve sales figures or to optimize the efficiency of their operation.

From improving internal communication to providing all sales personnel with the tools and resources they need to Read More