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Whether you’re a maker or a manager, you could use a little more efficiency at work. It’s not like you’re choosing to goof off and doing a Homer Simpson, but you might be spending way too much time on email or less important work.

But how do you know? What really is the most important task for t Read More

For decades, teams have tracked projects with whiteboards, email, and scraps of sticky notes that end up who-knows-where.

Now, you can use project management tools to store tasks, assign responsibility, and track the progress of a project.
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Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.

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In this episode of Business Systems Explored, Pouyan breaks down how to build and execute an effective B2B outbound email campaign and sales system.
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Every keyword has its own power among the massive amount of search query data taking place all across the internet. Understanding how to measure the power of a keyword and how to branch out from using a head keyword into more variables like LSI and long tail to further increase the usefulness of yo Read More

Here’s to improving our writing and avoiding common content writing mistakes, all whilst making an ass of myself.

After all, it’s hard enough to build a blog when your writing game is on point, let alone when you’re making mistakes that are next to impossible to spot on your own. Read More

Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

A recent study conducted in the US by Bamboo HR evidenced that 31 % of employees quit within the first 6 months.
Most of them changed their mind about the job. But a significant proportion left because their team leader failed to make a good impression.
Did you think new employees were the only o Read More

Does your UX meet up with the expectations of your clients? Many SaaS disappoint customers when the reality of their UX doesn't match the €œwrapping€ of their landing pages and product videos. It's disappointing for the SaaS too. You put all of that work and investment into attracting customers, y Read More

Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. Read More