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When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
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Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
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Productizers are looking to squeeze out every last drop of efficiency in their processes. It also means trying to make the processes as simple as possible and limiting the number of steps to as few as possible (hence why the tools should work well together).
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Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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Hiring is the single most important thing any company does.

It’s right at the top of the chain, and the effects filter down to impact revenue, reach, signups, customer satisfaction, and more.
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When I talk about business growth, I’m not just talking about turning your company into Facebook or Google or Uber or anyone else who’s big enough for billionaires to take interest. Read More

Have you ever wanted to learn JavaScript? It is currently one of the best and most used programming languages in the world. It is also the language of the web. What’s more, you can even use it to create apps and games. And, with the raise of internet of things, JavaScript will soon be everywhere. I Read More

An editor is your best friend because nothing helps a writer grow faster than a great editor.

How will you know if what you’re writing is any good? You write to the best of your abilities, so to you even the most poorly received article was supposed to be good.

An editor, however, will be abl Read More

Cutting costs is a tenement of business. If you’re making money, it only makes sense that you want to keep it. At the same time, you’re also facing immense pressure to adapt to the latest technology without the sufficient staffing to get it done.

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In this episode of Business Systems Explored, Nathan breaks down the team management systems he used to effectively take over and run a busy software company.
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