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I‘ve heard it a few times lately that adding new links to your old content can somehow hurt your search engine rankings.

First of all, why would you want to do that, right? Read More

Social bookmarking offers a chance to get your blog content out there and viewed by the world. If you can't see the wood for the trees on sites like Digg, you might think social bookmarking and social sharing sites aren't for you. But have you looked at these top niche sites? Read More

As you work to get publicity for your brand, having a mix of sites linking to you not only helps more potential customers find you, it causes search engines to rank your site higher in search results. Read More

A breakdown of the benefits (and the problems with) some of the web's most popular tools for checking backlinks. Read More

Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More

It's bad enough to get an unsolicited link request, it's even worse when the person offends your sensibilities. Yeah, in this blog post Roger is guilty of being an idiot. Don't be an idiot via email, or someone may blog about you. Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More

Getting links can be really hard...but it doesn't have to be. Here's an example of reshaping existing content and leveraging partners to build a successful piece of linkbait. Read More

Google is trying hard to get users to upload photos on Google Places. Why all the effort? And what should your business do about it? Read More

Well, I suppose it had to happen…that Google would decide to “clean-up” it’s Places/Maps pages and so far, this new change is somewhat disturbing to those of us in the SEO channel. We’re the ones who work hard at the fulfillment of all of the various factors that are needed to move a client’s site Read More