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If you've never experienced a drop in search traffic, it's very easy to do irrational things very quickly. Here's a quick step by step to diagnose issues that you need not panic about Read More

It’s amazing how much trust we place on our healthcare providers to be honest when dealing with our medical bills. This post provides some practical tips to arm you with the know how to spot some of Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

“Mañana.” It will wait until tomorrow. There are times when it is so tempting to tell yourself that, and actually believe it. But that's just not how things get done. Read More

What is sales 2.0? Technology? The integration of technology? Jeb Brooks takes a look at the topic. Read More

Many people are missing out on valuable sales opportunities because they neglect to follow up after the initial sales call. Read More

If you've used Twitter for a while, you've probably noticed that many companies are repurposing their press releases into web landing pages as a way to further promote their white papers.

But many companies fail to add the necessary visual elements that ensure success. This blog post will provide you with several simple tips that can enhance your online press releases and ensure a greater numb Read More

What is 'personal engagement' really?

Shane Ketterman of Five Forces Group says:

"personal engagement is taking the time, as a company or corporation or service provider, or whatever your business is and making me (the customer) feel as if you care, are listening, and update me on what’s happening with my product/service/project, etc." Read More

That is the question behind every customer decision.

“Why should I, as your potential customer, trust your service/product/organization?”

So as a business owner, your question to yourself should be;

“What can I do to improve my customer’s trust?” Read More

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. Read More