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The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it's really the process of creating the diagram which benefits small business owners and managers. Read More

Imagine that: someone so good at what they do that they can wreak existential havoc on their constituency and alter business paradigms for everyone else. Read More

New research released today from the National Federation of Independent Business shows the top concerns among small business owners are business costs, particularly those that are difficult to control such as health insurance costs, energy costs and inflation. Read More

Better prioritization, fewer interruptions, and concentrated information that's easy to find and manage helps people become more productive and stop wasting their colleagues' time. Read More

It's time to start comparing the big global social networks on something other than unique visitors and page views. Read More

The top 3 financial information questions you need to be able to answer in order to run a small business successfully. Read More

We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering Read More

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI. This Read More

Overly complex legal contracts are increasingly ubiquitous, annoying—and ineffective. They increase costs, decrease productivity, and annoy the hell out of your customers and contractors. But savvy business people can choose the alternate route this article lays out. Read More

How strong is the link between our DNA and primal conditioning and our buying behavior? As it turns out, there's a stronger link than we may initially believe. Read More