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Do consumers respond more positively to digital media ads (e-mail, banner ads, ads on gaming sites and social networking sites) or to ads in traditional media? The ansewr might surprise you. Read More

What one factor leads to successful outcomes in meetings with clients and prospects? Research shows the more time clients and prospects spend talking in a meeting, the more likely they are to feel good about it and have a positive opinion of their advisor. Here are 3 steps to getting clients and prospects talking in a meeting —- and the three most Read More

Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.) Read More

If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination. According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb Read More

For years, eBay espoused an egalitarian view that all of its sellers should be treated equally. But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business. The change in tactics, which coincides with efforts to revive the company's grow Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

Are they talking about your company? These Web sites allow your employees to rant about your company anonymously...online and in public. Read More

For small businesses, preventing theft and fraud by employees can be an uphill struggle. Now a new generation of security technology aims to give small businesses an inexpensive defense against unscrupulous employees. Some of these systems let business owners who are on the road check their security cameras over the Internet and get email alert Read More

The cost of health care is on the rise and fewer micro-businesses owners are offering coverage to their employees. A survey of nearly 4,000 micro-businesses found that 18.6% of the respondents said their health care plans are covering full-time employees this year. That number is down from 46.2% in 2005. A micro-business has 10 or fewer em Read More

If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused. Read More