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Every small business owner should understand the inter-relationship between revenues, assets, and cash flow. The saying, “cash is king” means everything to a successful business owner and can often make the difference between a business thriving or dying. Read More

If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

Get your folk to come to work in their underwear? That would work in the United States (NOT). Read More

Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money! Read More

Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee. Read More

One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys. Read More

Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal. Read More

Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right! Read More

When funds are limited, should you try to do your own PR? Consider the pros and cons. Read More

Good PR can be an entrepreneurs best friend. Read More