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A list of online resources for sourcing and generating leads. Read More

Obama and Geithner proposed a plan last week to use $15 billion from the TARP fund to purchase small-business loans on the secondary market in order to encourage banks to make more of them. This week, that plan blew up in their face. Here's the how and why. Read More

Here are five more inexpensive—yet powerful—ideas that can help you and your business come out on top. Read More

In the weeks since President Obama proposed rolling back federal income tax rates on the nation's top two marginal tax rates as part of his federal budget, the term "small business owner" has turned into a political football. Proponents of the budget proposal claim that less than 3% of small business owners have net household income above $ Read More

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

Businesses of all sorts and sizes will be able to dip into the flood of money pouring out of Washington. Here's how to improve your odds. By now we've all heard one of the newest American complaints -- all this stimulus and bailout money, but where's mine? Like many individuals, most businesses won't get much government help. But many savvy Read More

Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout. In a post on the Google Analytics Blog, Alden DeSoto brings up a very good point. In a brick and mortar store, a salesperson can judge in person things that mak Read More

The author describes the actions sellers must take in order to thrive in the New Normal. Read More

Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More