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I was reading some excellent articles on the web that brought me back to a key issue faced by most marketers today - the marketing of content. Read More

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Read More

Choosing the right home based Business is probably the single most important factor affecting your ability to be successful. Being involved with a Business Opportunity that you can be proud of will make a huge difference to your commitment and dedication to building your Business. A strong foundation is important especially during a Recession. Read More

Pitching - making a sales presentation to win a large piece of work - is critical to high end sales of major products and services. yet it's so often done badly. Joey Asher's book "How to Win a Pitch" provides a simple yet comprehensive framework to deliver all they key fundamentlas needed to excel at pitching. Read More

CNBC premieres a new CNBC Original, “The Entrepreneurs” this Thursday at 9P ET│10P PT. Watch celebrity chef Rick Bayless explain how he harnessed his star power to jump start Frontera Foods, creating a multi-million dollar empire. Also see how Blake Mycoskies built a profitable shoe company while helping children around the world. Donny Deutsch ex Read More

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time. A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrativ Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

One of the problems that many businesses are facing is reconciling account management with developing and maintaining a lasting relationship with a customer that continually provides mutual benefit. Have we lost the ability to look after our current client base? Read More

You can use educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It's one more way, that you can make customer-reader support a resounding part of your offer. Read More