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Jackie Huba, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce, corrects 3 common misconceptions about social media's role with generating word-of-mouth. Read More

I often notice managers and executives frown upon sales people who sell solely on price. The sales rep gets into a situation where... Read More

NING is a wonderful, easy-to-use, resource for creating your world for your audience to share, connect, participate, collaborate. Oh. Did I mention it's free? The post shares 5 reasons you should use it. Read More

Cloud computing is still a long way from becoming a mainstream technology because of persistent fears about security and reliability that are stoked by entrenched vendors at every opportunity. Read More

How are you faring with your marketing efforts?Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? Read More

Ivana Taylor, CEO of Third Force, explains how to build a business network using tools like Facebook, LinkedIn, Twitter, Blitztime.com and QuoteActions. Perhaps more important, Taylor explains the theory behind the business network misunderstood by many business owners. In particular, she says business leaders must realize that "Social media is n Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More

Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. If you're heading off to business school right now, reading this on your iPhone, dreaming of buying your own island - sorry for the ice bath of reali Read More