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This white paper reviews the basics of PCI, including who must comply, compliance requirements, validation requirements and penalties. It also examines key things to look for when selecting a PCI network testing service. Read More

I was a flute performance major in college (and yes, I went to band camp, hush). It was one of the most exhilarating and exciting times in my life, and I have amazing memories of those experiences. And I also learned a whole bunch of things along the way, some more official than others, but all reflecting the ecletic culture of musicians. Read More

The author describes the critical steps in building trust and credibility during a very short sales relationship - a relationship he dubs "the micro relationship". Read More

What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More

Nice little review of new "5 minutes with VITO" book - and info on how you can get a free copy. Read More

Don't miss the opportunity to get information from your prospects. Read More

If long ignored items are piling up at the bottom of your to-do list, the problem may be less procrastination or your dreaded duties and more how you actually write your list. Read More

If you're a small business, social media sites are a great way to promote your products and services, but with so many choices available, how do you manage them all? This article will help you put together a plan to maximize the time you spend on blogs, Facebook, LinkedIn, Twitter and others. Read More

We're always trying new things so we always have new areas to grow, but never do we sit down and say “let's agree to take a big, pre-determined sum of money based on the results of last year's giant lump of money and spend it on random marketing stuff and hope that it returns a profit.” Read More

When calling on a prospect for the first time or two, there will be some awkwardness and push back. However, repeatedly calling a prospect that gives you the cold shoulder over and over is nothing but a fruitless pursuit. Read More