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Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the 'unused' keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign. Read More

What makes one business checking account stand out from the others? Here are 7 things to look for...along with my pick. Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

After getting smashed on the rocks quite a few times, I have learned to use a much more solid approach. Here are a few of the huge weaknesses the were eventually exposed in my old methods: Read More

I've been thinking a lot lately about the importance of networking, and what impact leveraging your small business networks has on your business. Darren Rowse @ Problogger.net put together a great post (and nice graphic) detailing what makes up his social media network at Problogger, which looked something like this... Read More

How would you and your business like some free marketing? If this economy has you in a cost cutting frame of mind, you have something in common with the rest of us small business owners. You're probably mulling over the dilemma of how to get more advertising, for less money, and still grow your customer base. Word of mouth marketing is the answer Read More

When you write a headline for an online news story, follow three rules: Read More