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In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuance Read More

Here is an updated tutorial on Buying Business Leads containing a list of service providers offering raw materials and additional qualification services to help marketers launch and manage their lead-generation campaigns. Read More

Conversions come in all shapes and sizes: clicks, calls, sales, online, offline, and many, many more. The only problem with these conversions is that most advertisers still lack the ability to find out what their conversions are or where they're coming from. Read More

Here are some PC applications for bloggers.... Read More

Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan. Read More

Is success a destination or journey? Read More

Whether you are advertising your small business in print, putting together a small business email marketing campaign, or cross marketing using various media types, working through the steps below will put you on the right path to success, as well as help ensure you get the desired outcomes from your marketing work and dollars. Read More

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It's the essence of sales - but it's an area where many people really struggle. Read More

Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales. Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to Read More