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There are dos and donts you need to know when it comes to social media etiquette. Here are some basics every business person should know about. Read More

Some of the best tools and apps we use are available online for little or no money. The best of these reduce workloads, improve productivity, increase capacity, and (yes) can pay for themselves through reduced expenses in other parts of the budget. Here are five useful online tools. Read More

I discovered an interesting idea the other day for a lead magnet. Well I had noticed it before, but I’d never really paid attention to it. It’s something that Perry Marshall and Russell Brunson use very effectively. Read More

You've built a site. You've lined up your supply chain. You've sent an email blast. You wait for the sales to roll in... and you get crickets. Before you start critiquing the offer, tweaking your product line, or throwing in the towel; make sure your website and main transactional portal for ecomme Read More

Embracing mobile commerce and engaging with customers through their smartphones and tablets will help your multi-channel retail business to cut a slice of this $119 billion (about £76 billion) marketplace. Read More

Squeeze pages aren’t quite the same as landing pages, although there is a certain similarity. Both are intended to have just one clear call to action. Both have marketing texts that make sure that people who reach them know where they’ve landed and what the service is. Read More

Resources in startups are scarce, and deciding which marketing initiatives to pursue can be tricky. Read about a framework that can help any entrepreneur compare which marketing programs will bring the highest ROI for your company.
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First impressions do last. Whatever your business is, the initial point of contact with a new customer or a potential customer is crucial. So how do you leave a lasting impact on your first-time customers and make them repeat customers? Here are 5 proven ways to help you do it. Read More

I’m excited to introduce a friend of mine and the next guest writer in my series. I met Kevin earlier this year and the thing that immediately struck me about him was his witty personality and unique writing style. He’s a marketer with integrity and has a lot of knowledge to share. Read More

Building an effective social media presence can be a daunting task. While many tout the importance of social media, embracing the benefits is often easier said than done. 12 Tips to help you maximize your online potential, no matter the social network! Read More