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It’s tough and costly to generate new business. So once you solidify a client, it makes practical sense to retain that business as you go after the next client. In fact, studies suggest that it is between five and seven times more costly to secure a new client than it is to simply hang on to a curr Read More

Something interesting happened in 2015, probably a lot sooner than traditional-minded people had expected: Mobile traffic surpassed desktop traffic. It happened in 10 countries, according to Google, which released the “Mobilegeddon” algorithm update to phase out those sites not optimized for mobile Read More

“There’s no such thing as bad publicity.” But how do you go about getting a media nod of any kind? Here are a few clever and inexpensive ways to get your business into the media. Read More

In the spirit of looking back, we thought we’d share articles that you might have missed. Below you’ll find our ten most read articles of 2015.
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A new year brings with it a clean slate. In a perfect world, your business would fill that slate by gaining on the momentum it generated in 2015 and riding it to new highs in 2016—a task that’s considerably easier when cash flow is healthy. Here are five New Years’ resolutions that, assuming you ke Read More

You may not be able to compete with larger employers when it comes to salary, bonuses, or resume bragging rights—but there are plenty of other ways to attract employees to your small business. Here are a few inexpensive and innovative employee perks all small business owners should consider adding Read More

s your small business in a cash crunch? If your business is one where customers receive services or products and are billed at a later date, you can often find yourself with a cash flow problem. Read More

Most small business owners are occasionally tempted to mix business and personal expense. During the startup stage, you may not even be pulling a salary, so everything kind of overlaps. Unfortunately, as your business grows, keeping personal and business finances separate becomes more difficult—and Read More

So how do you keep your team focused and on task during short work weeks of the holiday season? How do you make the most of the time? Here are five ideas to keep productivity up during a season in which business is often far from people’s minds. Read More

Though the news was mostly expected, the rate increase—slight as it may be—may have an impact on small business owners moving forward. Here’s what the experts advise entrepreneurs should prepare for, and take advantage of, in our new rising interest rate environment. Read More