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Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Sales people with short attention spans often need instant gratification. Sales managers are the same way… pushing to, “get something to close… anything… today!” If they don’t experience the immediate hit, they start looking for a better way.. Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

A Strategic Marketing Plan acts as the foundation for your Marketing activities. A strong marketing plan lists out organizational goals, strategies, and marketing tactics Read More

One of the hottest topics in the sales community right now is lead generation. Not just the big marketing programs that your company runs (and you rarely get any good leads from), but personal lead generation. Marketing efforts that you can start, manage, and see results from without any significant investment of time or money Read More

The law of supply and demand is one of those things we sales types ignore at our peril. Think about it in terms of finding vs. capturing vs. creating demand and how you get paid for each. Read More

An illegal Facebook marketing technique which blackhat marketers are using to exploit the loose account creation criteria on Faceboo Read More

Higher activity levels produce greater results when you are engaged in the right activities. Then it becomes a question of sustainability… and that sustainability is directly related to ROE Read More