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On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

While ego and expertise are important in sales, they can also get in the way. The challenge for many is they let pride get In the way of engagement. Rather than asking for and about the obvious, they make assumptions and fail to ask questions that could lead to success Read More

To get into the proper mindset, re-read the title of this post in the most weepy, whiney tone you can imagine. Got that annoying eeeesssssshhhhhh feeling? Good. Because that’s the feeling I invariably get from sales managers and reps when discussing E-Rep for the first time Read More

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your post, and share it on Facebook". But what if you don't have any website traffic, or Facebook fans? This article shows you how to generate sales leads using social media even if no one knows you exist Read More

Tips on Networking and choosing your customers. Grow and Expand your business by networking and improve sales by targeting the right customers Read More

So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up awaiting the start of the global four-week soccer tournament Read More

I was an early follower of David Allen’s Getting Things Done (GTD) productivity philosophy. It immediately synced with my observations of what makes sales people productive. Allen’s techniques in personal productivity are most effective with busy people. Sales is a numbers game. Processing high volumes of opportunities–efficiently–makes GTD a bulls eye strategy for sales Read More

Below are just a few links that will be helpful for those of you who wish to jump into the rather time consuming process of writing a business plan. As you will see, it is not a lack of business plan information that is the issue. The difficulty lies in choosing the best source with the most relevant, helpful content. Many websites may include some information on writing a plan but ultimately are interested in selling software of consultation services. The sites below offer useful and more importantly free information Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More