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That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

It's no secret that more and more startups are turning to social media as a channel to spread their ideas or even utilize the social trend as the basis for their business entirely. Facebook's announcement a couple weeks ago about spreading Facebook across the web at the F8 Conference takes all of this to a whole new level. If you aren't up to speed on what happened there, you can check out some of the coverage on TechCrunch.

What's interesting about what Facebook is doing is not so much the "social plugins" they are making available to sites across the web, but the general concept that Facebook wants to "build a web where the default is social", as Zuckerberg commented Read More

I’m still unpacking tons of ideas from SOBCon 2010, but one of my favorites revealed itself completely by accident in a conversation with Jon Swanson (@jnswanson), at the coffee pot no less. I’m sure it didn’t even register with Jon, but it reminded me how important simple idle chat is to creativity.

So, my chat was typical conference (2.0) introductory chatter Read More

Every time you try something new there’s always some unexpected effect. SOBCon 2010 was something new for me. And the unexpected effect was relationships.

That may seem an odd statement. We go to conferences to network and build relationships. At least, that’s what we tell our bosses and our companies. Think. We often fail–don’t we Read More

Google & SBA join forces to produce videos showing how actual small business owners are using online tools to drive business Read More

Twitter seems to be headed down the path towards creating their own suite of apps. You might want to bookmark their media blog as it’s gotten pretty active. Last week brought the @anywhere platform for developers and this week they introduced a simple little tool that allows you to republish tweets like a screen grab Read More

Keeping track of your company's online image can be tedious and intimidating. Google Alerts can automatically send you a daily email summarizing what people are saying about you online. You can also monitor your competitors Read More

A unique interview with Melissa Pierce founder of Life In Perpetual Beta: A Documentary Fil Read More

Monday I wrote a post about a teenager's use of shady sales tactics. I got several comments here and on LinkedIn, and everyone agrees that it's incredibly sad that teenagers and young adults are taught to use sleazy sales methods. I couldn't agree more. There will always be companies that view sales as a zero-sum game, and unfortunately they often hire eager young people to do their dirty work.

But shouldn't the kid take a share of the blame Read More