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Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

I don't know about you, but I tend to find that reading anything technical these days is a bit on the heavy side. The interest is there, but somewhere around the third paragraph my eyes begin to roll into my head Read More

Life today seems to move at a hectic pace, with many of us rushing from one activity to the next. But this type of life can only lead to stress and learning to slow down is vital Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

As a writer I thought to myself I am not a salesperson. On second thought all businesspeople are salespeople by default. We must draw others to the goods and services which we offer. I've just learned some great principles for my business from THE BEST salesperson I've ever had the PLEASURE of dealing with! Read More

Today we are going to talk with Tony Mancuso, an expert on business formation and learn about starting various forms of business entities such as sole proprietorships, partnerships and LLCs. Part 1 of a two part series. Read More