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Many salespeople and customer service reps operate under the illusion that customers are a pain to deal with. The real pain, though, is when there are NO customers. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Ever wonder what makes sales people great? There is a terrific book that I don’t think very many people know about. It’s called How to Hire & Develop Your Next Top Performer. Although I read it years ago, the ideas I’m sharing today have stuck with me throughout my sales career... Read More

The Kitchen Nightmares show on Fox is not just about kitchen drama. There are some very significant small business strategies to be learned that are extremely valuable to you as a business owner. Read More

As a follow up to 10 Young Entrepreneur Blogs you Should be Following I decided to write a similar post focusing instead on social media blogs. Read More

It is very tempting to just jump in,launch and starting marketing, however a little homework before you do can go a long way to help you succeed. These questions apply whether you are a new business launching your first product or service or you are a more established business wanting to expand your offerings to current customers. Read More

If you're a small to mid-sized business owner or manager, you may want to add Ohio based bizSugar.com to your top resource list. (Disclosure; I'm the Community Promotions Director for the Small Business Trends website. Anita Campbell owns that site,... Read More

Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More