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There are those who say the old school style of selling is dead, “The way we sell has changed.” Then there are those who remind us to “get back to basics.”

You could say that both view points are valid… but how do you know when the basics are still the basics, or...
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My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

As both a literary writer and business blogger I use my system "The Idea Warehouse" to ensure that the next topic for a posting or article is only one click away. Give it a try and ensure that you'll never be hit by business-blog writer's-block again. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

Today we are going to discover how partner programs can help you build relationships with vendors, learn how these relationships can help your business grow and find out how you can do it – free. Read More

How would you describe culture in one word? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

Is there anyone better than entrepreneurs at taking lemons and transforming them into lemonade? I think it's one our best qualities. Read More

When customers leave the instinct is to replace that business with new customers. Often little thought is given to get feedback as to the reasons. Your lapsed customers are actually a big source of information that your current or potential customers cannot give. Read More

Thru a process of trial-and-error, I have gotten to the point where 80% of my new clients now hire me as a direct result of having visited my blog. Here is my list of the ten essential components which can both spice-up a business blog and maximize its impact as a highly-effective tool for marketing a business. Read More

Today we are going to continue our discussion with Tim Berry, a business planning expert who developed an application for use as a guide in business planning, learn how it works and find out how it can help you create a plan for your business. Part 4 of a four part series. Read More