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When it comes to crafting your resume, it is essential to remember the old saying "You never get a second chance to make a first impression." With each job-opening bringing hundreds of applicants, your resume can easily be the deal-maker or deal-breaker. Here are my 5 fundamental principles for constructing the perfect resume. Read More

When potential customers are waving buying your product or service or wanting a refund what do you do? Do you engage in a dialogue to understand what the problem is or do you just give them the refund? This is a story how one company tipped the balance in their favour and gained a very happy customer. It all started with a simple email. Read More

For the serious entrepreneur, working from home does have its benefits, and it has its pitfalls as well. Like any success in business, it takes dedication and planning to make it work. Here are three common issues the work-from-home entrepreneur faces, and some tips to help overcome them. Read More

No matter what your company does or sells, it needs a website -- at most, a place where you can engage your community of customers and clients; and at least, a simple contact page where people can find you without cracking the Yellow Pages.

If you like to be in control of your web presence at all times, and save some money in the process, consider the advantages of using an online blogging pla Read More

The reason that self-promotion works and self-adulation doesn’t is because self-promotion is the art of spreading ideas, concepts, and a greater vision. Self-adulation is just the promotion of accomplishments, deeds that have already been done...

As I read through this recent article on CopyBlogger, it makes me think of Top Performers Turned Managers. These managers quickly learn... Read More

It took incredible determination, grit, skill and perseverance just for 5'6" Spud Webb to enter the NBA. Once there, he took on players who dwarfed him, and he thrived. This true David vs. Goliath story is easily applied to the business-world. Come check out the Spud Webb Model which I have developed and see the principles for success which can be applied to any business. Read More

Technology is shrinking our world into a smaller, easier place to do business and is fundamentally reshaping our lives. Here are ten reasons why going global is advantageous to your company. Read More

Will 2010 be remembered as the year franchising as we know it, went totally down the tubes? Check this out; In an effort to boost sales of new franchises, a certain franchise coaching company has decided to offer rebates... Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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