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When you do not proactively keep in touch with your key customers, you can find yourself needing to constantly gain new customers to stay in business. So how do you make sure you stay engaged with important customers?




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Another Topsy-enabled jQuery plugin to list the most popular posts on your website, from your Twitter timeline or for some keyword within a selected period of time. Read More

Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business.

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Without an effective online business presence, Cyberspace can be an incredibly lonely place. This article presents a 7-step plan to bring increased visibility and marketability to any business venture. Watch as prospective clients navigate through the crowd and right to your door! Read More

Are you scared of the Made in China label? So am I. So are most Chinese. In this article, we are going to look at the three consumer behavior trends that are happening in the country. Consumer spending in China is increasing, but, just as important, it is also evolving. Every company selling products there needs to evolve, too. Read More

Though the video below and in the link is from 2008, it gives a great overview of the kinds of tax deductions you should be thinking about for your small business. Be sure to have your tax preparer review current tax law and keep up with changes. Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More

Performance reviews are a key part of developing a great team. Done right, performance reviews can inspire your people to achieve greater heights, get them focused on business goals, and bring out the creativity in them. Read More

Small business tax breaks plus cheaper loans from federal and local leaders are aiming to create more jobs in Santa Cruz Cal. Check out the link to this local news broadcast including interviews and further details. It's astounding how long it seems to take government to learn that taxes are rarely helpful to small business development. Read More

Business networking is key to gaining information, increasing your visibility in your field, and establishing personal connections that will help you move forward in your career. The rise of social media hasn’t changed the fact that successful human beings get even further ahead based on the strength of their networks. Read More