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If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More

Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

The importance of giving first and how your willingness to make the first step in international business networking is vital to your success. Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

When a friend of mine needed to replace his computer last week, the sales person happened to mention that since he was buying the computer for his small business, and it cost more than $1,000, he could claim an extra tax deduction on the purchase. This tax break forms part of the Australian government's economic stimulus package, and although I'd Read More

In cross-cultural business encounters trust can become extremely personal. People will notice when you do not trust yourself at this very basic level. Read more about why it is important to trust yourself first. Read More

Cindy King is a contributor (together with Mari Smith, Jason Falls, Chris Garrett, Denise Wakeman, Casey Hibbard and Michael Stelzner) on the new online magazine with content-rich articles and videos designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn. Read More

The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

Of course, one obvious way to expand your customer base in tough economic times is to take your small business global and here are 10 tips to help you do so. Certainly, technology, particularly the Internet, has made it easier financially for even the smallest businesses to seek global clients with the right strategy. Here, from a vintage 2008 Sma Read More