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Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi Read More

Selling for a startup presents unique challenges even for highly experienced sales professionals. Because your company is new, your potential customers don't know anything about it and, sad to say, in business unfamiliarity breeds contempt. Not to worry, though. Here are the six rules of selling for startups: Read More

Valerie Gunderson, a Minnesota communications consultant, has been able to balance a successful at-home career with raising her two sons. Time management is a key for "microbusiness moms" like Gunderson and others who have been able to achieve the balance they couldn't get while working a "50-plus-hour-a-week" job in a conventional workplace. Read More

This article points out the obvious marketing mistakes that you should never make as a small business. Read More

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting on Read More

When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a co Read More