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Are you TOO cheap? Are you going too far to save money?

I'm a big fan of "cheap" – not when cheap means poor quality but when cheap means a good deal where you get a quality product/service for a good price.

Sometimes you do need to spend some money to get the tools and information you need Read More

Thankfully most small businesses now realize that using a hotmail or yahoo address as their business email address probably doesn’t send the right message. Using an email address that matches the domain for your business website is absolutely a must, but some ISP hosted email can be a bit limited a Read More

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More

Whether you do one post a week or one a day, coming up with topics, new ideas, fresh angles -- seriously, it can be hard. But it's not undoable. Here are just six places to have content ideas delivered to you for free. Read More

From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

How my wife and I improved the conversion rate and optimized our online store using Google Adwords and Google Analytics. Read More

You may be alienating some customers without knowing it. And in this era of instant communication, it’s easier than ever for customers to share their horror stories and damage your brand’s reputation. Use these tips to avoid sending unintended messages while boosting your customer relationship-buil Read More

The job of a sales person is to create and fill demand. Many focus way too much on product and other secondary things that place them more on the supply side of sales. Read More

Geolocation and mobile check-in services have HUGE potential. What you experience currently: Points, badges and free coffee is just the beginning. In this post, we'll explore the business networking aspect of Foursquare sharing three tips. Read More

We are all different with different expectations, different boundaries and different comfort zones. It takes time, it takes effort, it takes respect, it takes listening and it takes trust before we can connect with another human being. Read More