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Scott Fox posts regularly here at BizSugar, but I thought I'd take a moment to highlight this particularly great video he's created for his online business community, great because it states something that should be obvious to everyone in small business, but perhaps isn't. You WILL need to market your product or service and market it well to stand out from the crowd and be successful in your small business. Marketing is not a dirty word. It MUST be part of your business plan. DON'T make the mistake of thinking a great product or service will market itself. Make sure you have a plan for how to get the word out. Read More

Conversion rate optimization will establish credibility with new users. In the end, you will be handsomely rewarded for helping them find the products and services that they need Read More

Blogging is being promoted as one of the cheapest ways to promote a company or a product, at least in terms of money. Even if a company brings in an outside blog, the cost per post is drastically below the cost of a television spot. Read More

Most of us view weekly staff meetings today with a degree of trepidation and frustration. Without clear expectations, two-way communication, and effective execution, they are too often a waste of time for all participants. Many have suggested that it is time re-engineer this process, or eliminate the meetings entirely Read More

Those using Facebook and Twitter to engage followers and fans can have a hard time learning who their fans really are. I've outlined some tips for converting fans and followers to actionable marketing leads. Read More

Entrepreneurs - you can make a great impact by starting up a green business. a mobile phones recycling business would be a good green business idea Read More

Brenden Mulligan recently sold his 4 year old company ArtistData to industry leader Sonicbids. Watch my video interview with him to learn how important the little victories are and having someone to celebrate them with Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

A few days ago, I started a discussion with “What Are The 3 Characteristics That Set Great Sales People Apart?” followed by “How Important Are ‘Techniques’ To Sales?” I hadn’t meant to turn this into a series (or saga), but the discussion has been very interesting. For me, it has been a bit of a journey of discovery. I’ve always had an aversion to what I call “techniques” — those 68 closing techniques, the persuasion technique and so forth. Read More