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Do you remember when you were little, and the circus came to town?
It was spectacular.
The circus, for all its excitement — the animals, the trapeze artists, the clowns, the daredevil acts — came into town, did a few shows with some cool stunts, and then they left Read More

A great marketing strategy would enable small businesses to compete with big firms. You need to find a way to break off from traditional ways and implement the latest trends in marketing for your business to stand out Read More

Much is written about using social media and content marketing to increase revenue and generate a larger customer base. What if you had all the customers you need? Would you still need a digital marketing plan? You bet Read More

Geoffrey James wrote an interesting article at BNET, Sales Goals vs. Sales Process: Which Is Most Important? Frankly, the question confuses me, it assumes that sales goals and sales process are mutually exclusive. Geoffrey seems conflicted, as well. Later, using the example of an Olympic athlete, he states, “For the Olympic athlete, the process leads naturally and progressively towards the goal. Read More

There is always a danger in focusing on the tools used to get a job done. (We all know the cliché about the six-year old with a chain saw…) That said however, a robust CRM system just might be the most powerful tool a sales team can have Read More

Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO Read More

Email subject lines are essentially the same as headlines. But there are a few differences in the medium. This article clears everything up Read More

Still wondering if it is worth your time to be on multiple social media platforms for your business? Maybe you’re ready to dive further into the social media world, but just don’t know what the best way is to use these free tools. If you are still struggling to come up with the best social media plan for your business look at using these three ways social media can benefit your customers and followers.

Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More

When I say that funding is a binary event, I mean that there are only two possible outcomes: either you succeed in getting funding, or you don’t. You win or you lose – there is no second place. All or nothing Read More

How I would market Reactor Watch smarter, faster, cheaper to build a strong social presence online and create lasting relationships with their customers Read More