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An organization may spend hundreds of thousands of dollars to create the ‘perfect’ ad for them; where it encompasses the values and beliefs of the company through a single television spot. However, these are arguably having smaller impacts on sales. On the other hand, you have a source of basically free advertising with built-in audiences and tremendous potential for ancillary PR through user-generated advertisings. Read More

If you've made it here, you must be looking for more about small business marketing. Well, you've come to the right place. Most business owners don't know ho Read More

WARNING: If you hold one of more of the following opinions, reading this post will be a waste of your time:

1) I can’t keep up with all my e-mail as it is, so I am NOT going to set up an RSS Reader that will only flood me with more stuff I don’t have time to read

2)Blogs, LinkedIn, Twitter and other social media tools are not useful B2B sales tools

3) I’d start a blog, but I can’t think of anything to write about Read More

You may need more insurance to protect your small business than simply the mandated coverage. Learn what you need and why now Read More

The Japanese are very smart people, and customer service is just one aspect that they've figured out ahead of the rest of the world. Seeing business in their culture can be an eye-opening experience. Read More

Take a look at your own process; is there a point (or two) in which there’s often customer confusion? If so, what can you do to fix that? Is there a place where communication goes down a black hole, like the call button near the elevator Read More

This is a perhaps unorthodox way to come up with startup ideas: walk around your house or apartment, and look for hot spots. A hotspot can be an area of high information density, clutter, stress, disorganization, or any place that has a suboptimal solution. Then think about a web or cloud solution to that hot spot. The author lists a few examples Read More

Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of Read More

Trying to find an email address for a sales prospect? Here is how to use Google to find those hard to find prospects email addresses Read More

What the HELL are people thinking? Or are they not thinking at all?

Some things have to be seen to be believed.. Read More