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Effectively preparing for any media inquiries will ensure that the potential coverage will be well received and increase the exposure of your business Read More

BizSugar member Yonatan Maisel specially requested the adding of this blog post with link to a podcast interview with Brad Nellis, executive director of the Northeast Ohio Software Association. Anita speaks about subjects including BizSugar, small business and social media more generally, in this wide ranging interview and the post includes some excerpts from that conversation. In May, the Northeast Ohio Software Association awarded BizSugar it’s Best of Tech Award for Best Social Networking App. For Yonatan and any other members out there who may be interested, I often include posts from the BizSugar blog where applicable here on BizSugar but not always. Of course submitting a favorite post from our blog, if it hasn't been submitted already, is easy simply by clicking the "Submit Story to BizSugar" button above each post: Read More

Your website is supposed to draw customers to your business. Poor design can do the opposite and drive them away. Read this post to discover six common mistakes to avoid Read More

In light of a recent controversial article that I did for an open blogging forum which attracted much response I was asked to pen an article in relation to creating engaging content. I do so in this article under a number of headings; Read; Excite; Share; Provoke; Educate; Controvert; Talk Back and one more heading .....Read Read More

Someone or something always comes out on top. And as you might guess, it’s true for the financial analysis and justification a sales rep can prepare and present. Internal Rate of Return (or IRR) enables a rep to use a single number to demonstrate the compelling wisdom of investing in his or her recommendations. IRR is one big, bad differentiator Read More

1985...The fight was on! Fists and elbows were flying and blood was flowing from both of us.

Present day...I have learned many great business lessons from rivalries, fist-fighting and burying the hatchet Read More

A blog won’t help your business. Just like that StairMaster gathering dust in your basement won’t make you thin. Or a hammer won’t help you build those shelves if you don’t pick it up Read More

Google Reader is an excellent tool for sharing content and also for following content shared by others. In this post you can view a video on how to share content in Google Reader Read More

Sales metrics lie; they don’t tell the whole picture. To make sales metrics more useful—and honest—add qualitative information, ignore single metrics, and measure outputs instead of inputs Read More

English may be the international language of business, but the savvy global business traveler knows that even a basic knowledge of the local language can go a long way in ensuring business success overseas. Although some people who are learning a language for business reasons do opt for classroom training, many others find it difficult to go to regularly scheduled classes or discover that these programs are not targeted to the business person. Read More