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Father’s day is around the corner and there’s a lot already going on. But there are two things which I absolutely love about father’s day. Firstly, the special treatment that I get from my kids and secondly, the heart melting and intelligent ad campaigns from big and small brands. So, here are 10 s Read More

So, you or your client decides to go for a new website redesign? That's awesome and the feeling to get onto it is amazing. But wait, do you have a strategy as how you will go through the whole process? Do you have a checklist of things that will get you through the whole process without messing up Read More

Discover the 7 techniques I shared at the Internet Retailer conference for creating social posts that specifically drive traffic. Read More

If you want to invest, but you’re too lazy to do the research and come up with a bullet-proof strategy, then Tim Ferriss has a dire warning for you: “You’re going to get your fucking face ripped off.”
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More often than not, businesses are judged first and foremost by their social media presence. If and when a crisis hits a business, it will very often start (and if not start, at least play out) in the very public sphere of social media. Read More

Lots of really smart people have put pen to paper over the years. Their words have power. Maybe the kind of power you need to keep you moving toward your goals. Whatever they are. Read More

While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.

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Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting sales? In this post, we’ll take a look at four of the most effective mobile marketing strategies for driving engagement and conversions. Read More

Remote meetings can be terrible. They’re the “chores” of the workplace. Whether it’s technology crashing or a user not being able to connect, you’ve probably been in a video chat that you considered a total waste of time. On the upside, meetings are helpful for teams to stay connected, brainstorm, Read More

When you’re working between several different apps (project management, chat, help desk, etc), it can be tempting to do the important talking in direct messages and hide updates that would be useful for the whole team to know.

In an office, that’s like whispering vital information to someone in Read More