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By Lindsey Harper Mac

In email marketing, less is more. Sending unwanted, too-frequent emails is the quickest way to lose subscribers. Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business. They signed up Read More

Every marketer knows social proof marketing is huge… and it is even more important in 2013 and beyond, as there are too many people pretending to be who they are not…
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Companies small or corporate spend a big annual budget on marketing activities to increase sales and keep on the top of the competition. Check out these modern customer acquisition strategies to fill your sales pipeline. Read More

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it Read More

Selling face-to-face might seem like the most terrifying thing on earth for the newbie door-to-door salesman. However, if you understand that face to face selling is nothing more than a numbers game, you’d find it easier to take things all in stride.

Here is exactly how it works: if you go door Read More

With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of them, but they are experiencing a revival... Read More

http://www.expertsandempires.com - Taking well-thought steps to elevate your speaking game will position you as an effective, credible business leader. When you master this skill, it will also have a positive impact on your bottom-line. Read More

Learn how everything you do in business is related to marketing in one way or another. The faster you learn this lesson, the faster your business grows. Read More

Being that I believe email subscribers are such a crucial piece to my blogs success I've done a ton of research over the past month or so to uncover why my email subscription rate is lack luster at best... Read More

Writing a sales letter for your business is a lot easier when you can get your head around the main elements that make one up. This post covers the basic requirements needed to make one for your business. Read More