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I’ve come across a few blog posts in the last couple of weeks where the blogger was recommending that site owners abandon their company site and move all their efforts into social media marketing, with their Facebook page taking the place of their site. I completely disagree with this recommendatio Read More

Choosing the right advertising agency for your company can be one of the most important decisions you make. Advertising is expensive and a return on your investment is crucial. It is important to have a very close relationship with your agency and to know that they have the interests of your busine Read More

We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that Read More

There is a difference between creating a job for yourself and starting a business. Do you know the difference? Read More

Bad habits are self destructive, both personally and professionally. Time to let the cat out of the bag and kick those habits to the kerb. Read More

Writing can be difficult and one of the reasons is that the act of putting thoughts into written language challenges the clarity of the thinking. Putting something in writing can be a useful part of the process of formalizing our thinking. Read More

Find out how to motivate your customers to share your content and the mistakes you need to avoid for a strong social media content strategy. Read More

Our new series, "Busted! Top 10 Myths About Social Media for Business" continues with a look at the question of whether companies with strong SEO need even bother with this social media thing. Read More

The Small Business Influencer Awards, for those who don’t know, is a recognition of people, organizations and companies with demonstrated commitment to serving North American small businesses. Read More

Okay, I will admit this right up front…with alligators all around us here in the SEO swamp, we’re trying to finish off some great online marketing tactics for various clients by month’s end…and we’re behind – just a bit, mind you…but our time to broach content on all things SEO wise today is limite Read More