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"It's fine to celebrate success but it is more important to heed the lessons of failure." - Bill Gates. If it is true that the only way not to fail is never to do anything, and surely it must be so, then coping with failure is one of the things we all must do. Read More

Have you ever said this in a nice way to potential customers? Perhaps you sighed a little as you thought of the extra revenue that might have been. Here are a couple of tips to help keep the potential customers interested. Read More

Have you ever noticed how some people have a knack for finding opportunities, they seemingly fall from the sky right into their hot little lap.

Is it a case of right place, right time or is there something else at play?
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We no longer need convincing how important the Internet is to marketing. We know that shoppers start their research online. Search is becoming ever more mobile and instantly accessible. Shoppers don't need to wait until they get home to find out if they are looking at a good deal. Are you set up to Read More

What are your most valuable traffic sources? How would you go about figuring it out? What is last touch attribution and why can it be dangerous? What value has a repeat visit vs a new visit?
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I am a systems girl. I like methodical, organized, logical. It makes sense to me. I couldn’t imagine being any other way.

I get distressed by businesses that fly by the seat of their pants. Seriously… it does my head in. Read More

Have you ever had a little knowledge and thought you knew it all only to find your wrong. One step was missed and the website disappeared from search engines. Here are a few marketing lessons learnt from this little episode Read More

An analysis of Klout and influence, the use of Klout and the concept of influence from the Klout and social network perspective. Read More

Not so long ago Facebook was a place for teens to chat. Who would have thought that, a few years later, a Chief of Naval Operations would report that it played an important and helpful role in the Navy's handling of the recent Japanese earthquake and tsunami. Read More

The creative, idealistic, and passionate world of entrepreneurship often leaves little room for mundane things like accounting. But how you go about arranging and maintaining your financial records will set the tone for how your business operates and help you avoid future headaches and expenses. Read More