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There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

As workers, are there benefits to procrastination? Can something good come from putting things off?

There is a certain personality type that WAITS for inspiration to strike and THRIVES under pressure! Are you one Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

When, in 1970, the INSANE writers at Monty Python decided to do a skit based on the "meat-like" product SPAM, the folks at Hormel Corp. were appalled!

Little could they have known the incredible BOOST it would give to their product Read More

There is an enormous difference between respecting your client and being subservient and fearful. Salespeople who fear losing choose to be subservient and fearful, and by doing so, they lose their dream client’s respect and their opportunity Read More

Most times, people want to help you. But I can guarantee your pitch, dear PR person, will be thrown in the trash or ignored unless you include links to relevant material. I have watched in multiple situations over the past few months otherwise good stories get chucked because it’s just too much work Read More

As a sales professional you need to nurture and manage leads to ensure profitable and timely conversion. Here are 5 tips from a market leader that will pay dividends if you put them into practice consistently. Read More

There are some things that every business needs to "get" about the web so that they can make informed strategic decisions about what might work for them and what impact the Internet can have in their business. Here are some facts and figures that might help with the process Read More

Now why the hell would you want to learn about business, network, forge relationships and increase blog readership!

That would be f&@#ing crazy and a damn waste of time Read More