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Recently, I was having a conversation with a friend of mine in the PR industry who was given a large client. She was telling me how she is guiding the client through their foray into social media. As she was talking, naturally I started to check out their company website, blog, Twitter presence, etc. And I had to stop her Read More

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More

You might have heard about the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread “in the next few hours”. This article might help save you from those extremes with help on some of Adwords' most common problems Read More

Our latest post at the BizSugar blog shares some important small business news about the growing trend of online video and how it can improve your small business marketing efforts. As I've mentioned before, we'd love to see more video submissions here at BizSugar. Want to share a video link? Simply enter the Web address of a video post on YouTube or another favorite video site in the story url section while posting and start sharing your own favorite online small business videos with the bizSugar community Read More

What’s in it for the customer? From day one of a sales career, the necessity of thinking in that context is crystal clear. Everybody knows it. Everybody believes it. It’s intuitively obvious!!! BUT …sometimes the obvious is not so easy to execute Read More

"Today is is an exciting day for me. It’s my first day on my new job of working for myself. I can already see that there is a big difference in working for a boss and being the boss. Another thing that strikes me about my first day on the job is how different certain things are from my previous job. I’m getting the feeling that maybe I have been missing out on some benefits. Am I totally off base or could this be true? Read More

I get questions all the time about blogging software. Where you put your blog is a lot more important than what software you use. Read this post to discover why Read More

Small business owner Berry's Chilli talks about the success of the business using social media in the Chicago Tribun Read More

A blog will help your business TAKE OFF and SOAR to profitability like no other modern marketing tool.

Put your seatbacks in the upright position, fasten your safety-belts, stow your carry-on luggage in the overhead bin...and prepare for takeoff! All that I have learned in my 1st year of biz-blogging Read More

I know, I know, you’ve all heard the “ask why five times” cliché over and over and over. Why repeat it again? I’ll tell you why. It’s because of a story I heard just last week from an extremely successful rep with more than 30 years of experience Read More