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Ideation is a creative process where people develop new, interesting ideas. To generate these ideas, ideation techniques are used. The aim of these techniques is to get your creative juices flowing, to use your imagination, and to take time to develop unique ideas.
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Meditations was not a revelatory experience for me. Most of what it said was exactly what I expected a powerful and privileged man to say about the nature of life and living. There were a handful of concepts that intrigued me, though, so I kept digging.
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This post will take a look at what proximity marketing means in today’s climate (spoiler alert: proximity marketing went digital). It’ll also take a look at Kiehl’s, a skincare brand, to show proximity marketing in practice.
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In this post, I’ll break down Lean Six Sigma into the five corresponding DMAIC process categories, and provide the most relevant tools for each stage.
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A great leader needs a diverse set of qualities. Here are what I believe are the essential qualities of a great leader. What are yours? Read More

Here are two methods for documenting your processes, no matter what size team or number of resources you have. Read More

Product-led growth is about building a product that is so good that opting to pay for it after a free trial period is over/ upgrading from a freemium model is a no-brainer. Read More

Learning for Marketers Here! Learn everything about the Most Important Micro-Moments for your Business, Blog or Site. What are they & How do they work?
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Organizations that invest in employee development & training can experience up to a 24% increase in profits. Read More

With insights from the likes of Hiten Shah, Lincoln Murphy, and Tomasz Tunguz find out how to create a customer profile that increases your conversions by up to 73%. Read More