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Success in sales is found through the execution of the fundamentals. But many salespeople believe success is found elsewhere, seeking it through shortcuts, gimmicks, tips, tricks, and secrets.

If the fundamentals are so easy, why then do we fail to apply them in our sales? Read More

Why save your best performance for the boardroom when you could make every sales call a memorable performance? Read More

Our executive team attended Verne Harnish’s Gazelles Fortune Growth Summit this week. My favorite session was led by Liz Wiseman, former head of Oracle University and author of the book Multipliers. The simple and profound conclusion from Mulitpliers is that there are basically two types of leaders Read More

The annual planning process is the time of year when pharmaceutical sales executives are asked to justify the cost of their sales force. In light of lost revenue with products going off patent, changes in formulary coverage, and evolving decision makers, sales executives are tasked with difficult d Read More

In a hole? You can only find your way out of the hole when you drop all of the old beliefs that helped you dig the hole in the first place Read More

Here are some the topics we cover:

_ Top Ten Attributes of a Guerrilla Social Media Marketer
_ Guerrilla Social Media Tool # 101 – http://www.backtweets.com (not taking new applications?)
_ Guerrilla Social Media #102 – http://www.twello.com – indexes twitter accounts
_ The Power of Listening Read More

Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Dire Read More

While the tools and resources for sales teams continue to improve, results are not keeping pace. There needs to be a greater focus on coaching with the tools, rather than just using the tools. Read More

There are salespeople who have the technical skills and behaviors that are right for one strategy but spell disaster for a different strategy. Read More

When you win on pure luck, you take it as you find it, but you remember that is was an exception to the rule—not the rule. Read More